We started in Hong-Kong. The city-state is as amazing and inspiring as ever. Spread over several islands and linked by modern highways and tunnels, the city is a jewel of modernism and urban development.
Electronics is the buzz-word: even the metro (Mass Rapid Transit - MRT) is filled with electronic signs that are most helpful to weary travelers. Colored LEDs over each exit door indicate the direction, the distance traveled, the next scheduled stop, etc. Practically each train is equipped with plasma TVs or electronic signs that show advertising commercials or valuable traveling information. The large LED electronic screens are all over the city. They are located on large department stores or trading complexes, and in the streets and squares.
These large LED screens are actively used by local advertising agencies to run non-stop commercials. Moreover, during the recent World Cup and other important sport events these systems turn into virtual stadiums and gather crowds of eager spectators. With dozens of such outdoor LED screens spread around the city, the crowds generally are equally dispersed – that is more convenient for the spectators and city authorities.
There are plenty of electronic LED screens in smaller towns with population not exceeding 200,000 people. Below is a kaleidoscope of various electronic screens that we managed to find. The area of outdoor advertizing electronic LED screens is a young and fast developing market. Hardly a year passes without some new ideas implemented, new conceptual models developed. We have witnessed a few interesting LED screen outdoor advertizing systems worth mentioning.
First of all, we want to introduce one of the largest Chinese LED screen manufacturers “HTL”. The company manufactures a large number of model, their LED screens can be seen in many countries of the world. They specialize in sport applications. However, a model which seemed to us most interesting and innovating was an SMD LED screen for indoor use.
The company diversifies its market strategy and actively invades the outdoor advertising area. Today it possesses an advertising network of over 20 LED screens in various cities around the world.
Another company which we decided to single out of the multitude of large LED screen manufacturers is “Agontech”. The company managed to combine two technologies currently used for LED screen outdoor advertising. In daytime their screens turn into a huge banner, but at nighttime they transform into a large and bright video screen.
Moreover, “Agontech” engineers managed to develop an LED module which is very light and easy to handle. We decided to comment on this aspect because traditionally manufacturers make their LED modules too large and heavy: replacing them and repairing them is not an easy task.
Another, interesting solution in the area of electronic advertising – 360° LED screen we observed at “Dynascan”.
In general, there are dozens of companies that manufacture large electronic LED screens. However the majority are just reselling LED screens of established manufacturers. Surprisingly, we encountered a strange linguistic problem. Quite a few people in this business talk about electronic LED screens but mean just informational signs or displays.